Hello again from Cyberspace!
I watched Gary Vaynerchuk In a Seminal Performance at the 2011 Inc 500 Conference, as listed on Rizzo Tees blog. If you choose to watch for yourself, watch with caution as there is some coarse language used. This is not for the f-bomb squeamish. Or you can read this swear-word free synopsis!
Gary is a very energetic character, and is completely sold on the affect that social media is having on the business world. After a little history of Mr. Vaynerchuk's business history, he speaks to his vision of the future of marketing. There were a few interesting crowd polls that he used, for example, most of the people in the crowd use Digital Video Recorders to record all their TV and skip every commercial, or how, if 1 in 4 people are texting while driving, how can they see the road, much less the billboards they are passing? I was did several of the things he suggested (but no texting and driving!).
The point he is making is that we will be consuming our advertisement through word of mouth thanks to social media. Most people will buy things their friends recommend over any other form of marketing. The future of marketing is in the context where the ad is consumed more than the content. It is especially difficult today to capture peoples attention and break through the 'noise', so companies must move with social media to capture customers.
There was a lot of interesting factoids, perspectives, and plenty of foul language. It is obvious that Mr. Vaynerchuk is passionate about business. I enjoyed the video, but I have my suspicions that this will help many companies change their marketing strategy. What Mr. Vaynerchuk described was more of an attitude than actionable items. I had a hard time seeing any actionable items in his speech, but it was very entertaining none the less.
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