Hello again from Cyberspace!
This time around, we are going to look at some business models. The next couple of posts will show some business models I created using Business Model Generation from the Business Model Foundry. The general idea here is to outline the integeral pieces that go into making a business successful, and focuses largely on the value brought to consumers. The PDF file available on the website has an excellent model to map out what's vital to a business, and I'm going to discuss one I created for Coca-Cola Enterprises.
I worked for Coca-Cola Enterprises as my first real job out of college. I was surprised to find out that Coke is actually two companies: The Coca-Cola Company and Coca-Cola Enterprises. The former is what you typically associate with Coke - housed in Atlanta, holds the secret formula, does all the marketing, etc. Coca-Cola Enterprises is the bottler, and they buy the syrup from The Coca-Cola Company, mix in the carbonation, and distribute it to your local grocery store/vending machine/restaurant.
I did my best to match the beautiful graphs in the PDF file, but I'm afraid I fell a little short. What I was able to do was fill out the blocks for Coke's business model. This is a little simplistic, and I created this with a North American focus, seeing as that is where my experience came from. Click on the image to enhance it and look it over. I believe it is pretty self-explanitory, expecially for a well-known brand like Coke. I'll get into a little more detail with my next post, where I'll discuss a company I made up. Stay tuned!
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